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Campaign – In Gyula to Gyulai Sausage on 8 wheels!
Make your own Boot List!
These were the welcoming words to the media, press invited persons at the Gyulai Meat Shop in the City of Gyula at the transfer of fees in connection to the performance review of the Hotels and Service Providers evaluation lodging 2017/18 year.
However, at first a bit back to have to go a year or two. The first step joint with local companies gathering goes back to the year 2014. At first the joint promotion and image campaign began with the Gyula Castle Bath, Gyulai Tourist Office Ltd. and Gyula Meat Ltd. In 2014 took the initiative from Gyula to Gyula. The goal was in the presentation to introduce more widely the Hungaricum – the Gyulai sausage. This option was and is highlighted then and even to-day by flyers placed on desks at the hotels to draw attention to the tourists visiting Gyula as an option to visit the meat shop and purchase delicacies. After all, as the saying goes … nothing is better than your own experience. The highest number of the guests from hotel’s arrived to shop showing the leaflet received at the hotel, the Gyula Meat Ltd. as a gesture rewarded the hotel for their support with a present of their products. By the autumn of 2017, the Visit Gyula city program included as an option for tourist staying in Gyula to join the Gyula Sausage Tour.
In 2018, a joint collaboration was launched with Gyulavári Castle, Gyula Tourism Ltd. and Gyulai Meat Ltd. with the pedestrian sightseeing tour and the Gyulai Sausage Taxi on the Road. Was so successful that the opportunity to once a week tour was upgraded to twice a week back-and-forth to the store and for the passengers on the Gyulai Sausage Taxi. Passengers could enjoy the trip while on a small sightseeing tour as well.
Highlighting some mouth-watering appetizing flavors of the Gyulai Meat products … Dry Sausages, Salamis, the Gyulai sausages and salamis have characteristic taste, which formed by the microclimate of valley of Körös rivers, the traditional smoking technology, produced by the history of one-hundred years. The Gyulai-Royal Deer products in the line was awarded with Hungarian Quality Product Award in 2014, and was selected for New Product Expo in Amsterdam in 2015. It is a real gourmand delicacy! The Liver Pastes is very popular among kids. Besides the classical taste there is one other flavor with a touch Marjoram. The Ham and Cold Cuts are one of the main favorites, especially the so-called Mályvádi ham, which is heavenly tasty. Once tasted it surely be favorite but can only be purchased at the local shop or at the presence of Gyula Meat on a gastro event. Was awarded with Hungarian Quality Product Award. The name Mályvádi comes from the nearby Mályvádi forest. Cooked-Smoked Products, besides the traditional drying method, cooked and smoked sausages and cold cuts are also popular. The Hungarian „paprika potatoes” are not real without the Gyulai lecho sausage. Lacto-free meat products are also made at the Gyula Meat Factory. In 2013 the Gyulai Sausage was graded HUNGARICUM by the Technical Committee. Also in 2015 Gyulahús Ltd. was awarded by Hungarian Product Economy Grand Prix. The „Gyulai” brand also won the title of HungarianBrands, SuperBrands and Business Superbrands. The line of the Gyulai-Royal Deer products in 2014 received the Hungarian Product Grand Prix.
Sausage goes well with beer … they are pretty good in company! Within visiting Gyula would be a pitty to miss the Brewery – City tour – Sausages! This year at the Gyulavári Castle a range of gastronome is at their fingertips … “Alakor” organic wheat beer, the “Corner” Brewing beer for tasting by the visitors. The plant plan is to strengthen their 6 beer on the tap with bio products as well. Gastro tour every Wednesday of the week from 2 p.m. – 5.45 p.m. departing from in front of the Tourinform Office, maximum 12 persons.
Beers and a visit to the World of Tastes every Thursday of the week from 3 p.m. – 7.45 p.m. departing from the Tourinfom Office, maximum 12 persons. Beer Corner has a selection of Elixbeer craft beer: India Pale Ale, Gyulavári Stout, White Wheat beer.
Last but not least it was said beside the above heard at the press gathering the Gyulai Meat Shop’s wish is to reach at least once a week at the hotels in Gyula to introduce at the daily breakfast the wide variety of Gyulai Meat products, so for the tourists and locals arriving from other regions of Hungary would meet the flavors.
Update, snaps by Aggie Reiter
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