The orange sofa moves to Budapest – Vates and Warner Bros. Discovery launch collaboration with Friends collection
Vates has entered into a long-term partnership with Warner Bros. Discovery. As part of this, the Hungarian brand will reimagine the studio’s iconic intellectual properties in the form of unique collections specifically for the domestic audience. The first stop of the partnership will be the Friends series, which also enjoys cult status in Hungary, and the related collection, which will be presented on the 18th of October @ the Muzikum.
Vates, known as an art-inspired clothing brand, has partnered with Warner Bros. Discovery to create new collections inspired by the series and films in WBD’s portfolio. The long-term partnership will see the Hungarian brand work on several well-known Warner Bros. Discovery franchises. The collaboration is an important milestone for Vates : it is the brand’s largest international collaboration to date. The agreement is supported by Elc Brands , the local agency of Warner Bros. Discovery Global Consumer Products.
One of the most important features of the partnership is that international IPs do not appear on the Hungarian market as mere licensed products. Vates reinterprets well-known franchises with domestic creators, taking into account the taste and visual world of its own community, so that globally known stories come to life in an independent creative approach tailored specifically for the Hungarian audience. The first release of the collaboration will be the Friends collection. The series, which ran from the mid-1990s to the early 2000s, is still one of the most re-watched series: it is at the forefront of HBO Max’s offerings year after year, while its fan base is constantly renewed across generations.
“ Friends is not simply a series, but an independent pop cultural symbol system, meme dictionary and source of inspiration. Its fan base is huge, and it is constantly updated: those who followed the episodes while sitting in front of the TV at the time have their favorite characters as well as those who discover the series on streaming today.
In addition to Rachel, Monica, Phoebe, Ross, Chandler and Joey, countless gold diggers and hoteliers helped us during the design, and it shows the greatness of the series that even a piece of furniture in this universe can become an instantly recognizable symbol, ” earlier said by the Vates team. The collection includes t-shirts, sweatshirts, phone cases, bags, hats, key chains, aprons and mugs, reimagining the iconic motifs and atmosphere of Friends with Vates’s signature creative approach.
The official Vates & Friends collection will be accompanied by a public event and pop-up store on the 18th of October at the Muzikum Club. – Budapest. The collection will open to early access subscribers on October 8th at the vates.hu webshop, and will be available to the general public from the 9th of October.
Quick Flashnews by Aggie Reiter









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