Posts Tagged ‘Márk Maczelka’

The 31st Buda Castle Wine Festival 2022.

This slideshow requires JavaScript.

To-day’s press conference was held at the Bár Bistro whereas attended by: Zoltán Zilai, Managing Director of Hungarian Vine and Wine Culture Nonprofit Ltd., Márk Maczelka – Communications Manager of SPAR Hungary Commercial Ltd., Dr. Andrejszki Richárd – owner-manager of Chefmarket, Rita Oláh – Budapest Wine Festival press chief, Dr Gábor Antal – Budapest Wine Festival main organizer – wine expert. They provided information on the programs to the forthcoming 31st Budavári Wine Festival2022. The topics was the wines and winemakers appearing at the festival, and the culinary specialties to be tasted during the event.

This year’s as the foreign guest arriving from the other side of the Ocean is welcoming visitors with their wines from the United States of America. At two stands the winemakers from the Region of California, Washington D.C.and Oregon will introduce the wines by themselves to the Hungarian public. Along with the fantastic wines also the taste classic American dishes on the spot.

This year, the Budapest Wine Festival will be held September 8 and 11. since the harvest is/was also earlier this year.

SPAR – Hungary has been the main supporter of the Budapest Wine Festival since 2007, embracing the most important products of Hungarian agriculture, Hungarian wines and wineries. According to the company, wine is a unique – gastronomic and cultural – asset that must be nurtured. Was told in Hungary there are 600 SPAR Stores and at the largest stores the customers will really have to be patient if they wish to examine the 550 kinds of wines available.The Regional Treasure wines will be available, provided with a small golden label. There will also be professional programs at the Wine Festival where smaller winemakers will present their new products. At the SPAR stand there will be this year again the popular coupon sale, drink 3 get the 4th free. May taste the “Kősziklás” – Stone Rock barrel wine which rich in body as the nature of the made in New-Zealand wine… no wonder of that rich taste, the winemaker studied the production method over there.

At this year’s Wine Festival for many will be a Premier program … visitors get a chance to discover wines that will be making their debut on the market during the week of the event.

In a short time need not have to be curious about Hungarian wines cause within the 4-day will be an awesome event where the visitors can sample wines from all over the country’s superb winemakers.

Not only will the best wines from the VinAgora International Wine Competition be showcased at the festival, but also the medalists of other prestigious from foreign events.

Wine without food is as having a half glass instead of a full glass, so the elegance of the wine festival does not leave behind the presence of special gourmet snacks in addition in offering traditional festival dishes. This year, the „Chef Market Gourmet Udvar” will make its debut, where the chefs of the emblematic restaurants of the Hungarian hospitality personal presence, treat the audience of the Wine Festival with freshly prepared food specialties that also serve the wine tasting well.

Traditionally one of Europe’s most prestigious gastronomic events (maybe not a new information of the venue and wines who have once visited will surely be up the Buda hill again, right?). On the terraces of the Buda Castle with sumptuous panorama of Budapest, you can once again meet the best domestic and foreigner winemakers, as well as “only now on the spot!” with their exceptional items.

Two main stage with 30 preforming artists. “Music is in the air”… can’t miss the beat along when the stage and the venue fills with pop, jazz, blues, gospel, cumbia, funky, sanzon, latin rythm concerts. Senna – singer shows her meditative, spiritual face at the main concert on Sunday closing this year’s Wine Festival. Cultural programs accompany in rich festival mood with folk dance and cultural heritage groups in their unique folk costumes arriving from the various wine regions in Hungary.

Wine as part of the universal culture in a unique environment on a global scale, providing an unforgettable festival experience for all visitors, both Hungarian and foreigners.

Budapest Wine Festival is a great opportunity to taste award-winning Hungarian wines, local gastronomy, or just relax and admire the fantastic view form the terraces of Buda Castle.

Daily Ticket Prices and Showtime Entertainment in English: https://aborfesztival.hu/en

Riport and snaps Aggie Reiter

“The Real thing is the Domestic” – slogan 2022 campaign for Hungarian Products!

“Real thing is the domestic” is the slogan of the 2022 campaign series of the Hungarian Product Nonprofit Ltd. It aims to spread a message about domestically sourced, controlled, reliable products to a wider range of consumers, helping them make informed purchases.

According to the latest statistics the integrated campaign for the real domestic products, almost 5000 products from 210 companies are entitled to use the Hungarian Product trademarks.

The press gathering was held by Eszter Benedek, Managing Director of Hungarian Product Nonprofit Ltd., Márk Maczelka, Head of Communications at SPAR Hungary Trade Ltd. and Éva Kulich, Head of Sales and Marketing at “Haladás” Agricultural Ltd.

Eszter Benedek reminded that during the period of the coronavirus epidemic, the importance of domestically produced products became especially important, and consumers were more conscious than ever looking for these products. In order to protect the Hungarian economy, domestic producers launched the “protect domestic product” campaign in March 2020, which was embraced by many people and became a real movement. In order to join it, was the only the condition as to have products made in Hungary.

Márk Maczelka, the communications manager of SPAR Hungary Trade Ltd. SPAR Hungary has always been in favor of domestic producers and products, which is also an important part of its overall sustainability concept. As a trademark user, GoldenBurg = golden potato is one of the first in the unprocessed food category. Was told,that their company helps Hungarian manufacturers to become suppliers and increase the volume of their sales in several ways. With the Hungaricool by SPAR product competition, they prefer Hungarian products that are newly developed or even more widely known. Starting last summer, the high-quality, traditional flavors of the “THE LOVE for HOMELAND” product line have been on their shelves. A regional partnership program has been set up for Hungarian small producers and small businesses.

Eva Kulich, head of sales and marketing at “Haladás” Agricultural Ltd., provided information on their latest consumer research in February. As he said, GoldenBurg, the brand of “Haladás” Agricultural Ltd. is a very young brand, barely 3 years old, which is why the results of the research are appreciated.
In a product category that is not otherwise branded, the GoldenBurg brand achieved 37% brand awareness.  She also highlightes that the data of the representative customer survey of 600 people also showed that it is of value to us to be a trademark user: 80% of the buyers of GoldenBurg potatoes prefer the trademarks of the Hungarian Product in their customer decisions.”
The “Haladás” Agricultural Ltd at Dunaegyházi. are in addition to growing feed corn, rapeseed and carrots, it has been a major player in the table potato market for more than 50 years. They harvests 10,000 tons of potatoes on an annual average of nearly 350 hectares. It serves their trading partners all year round with soft and packaged potatoes, including Goldenburg and S-Budget.

Riport Aggie Reiter