Just a while ago the Absolut Vodka celebrated creativity with a new, limited-time bottle, this time focusing on the work of one of the most famous representatives of pop art, Keith Haring. The Absolut Haring Artist-Edition brings Haring’s vibrant and energetic world closer to new generations, almost four decades after the artist first painted the legendary bottle in 1986. Last year, the brand paid tribute to Andy Warhol with a special edition, so now two pop art legends “meet” in this special collaboration.
Keith Haring believes that art was for everyone, and his iconic street art pieces in 1980s New York City conveyed a vibrant energy to every city dweller. The Absolut Haring Artist-Edition carries on this spirit, bringing the artist’s original 1986 work to life with vibrant colors, the artist’s handwriting, and his signature dancing figures fused into the glass. “True art is inclusive, inspiring, and accessible to everyone,” explains Rita Hruska, Marketing Director of Pernod-Ricard Hungary. “Keith Haring’s works follow the same philosophy, creating a world full of energy with vibrant colors and dynamic shapes. With the Absolut Haring bottle, invites the younger generation to experience this spirit.”
Absolut’s collaboration with contemporary artists from various fields dates back to the mid 80s, when the brand first asked renowned artists to reimagine glass. Between 1985 and 2004, more than 850 unique works were created by 1500 artists.
Almost forty years ago, at Warhol’s suggestion, Keith Haring became the second artist to reimagine the Absolut bottle. The brand first collaborated with the artist in 1986, and in 2025, it unveiled its first bottle specifically inspired by Keith Haring, drawing inspiration from the artist’s original work. The bottle features Keith Haring’s iconic signature and the design is vibrant with life: the embossed, dancing figures come to life in Haring’s signature red and yellow, creating a sharp contrast with the iconic Absolut blue. The neck of the bottle is adorned with the hand-drawn Absolut medallion, featuring a portrait of the founder, LO Smith, adding a personal touch to the bottle. The result is a 3dimensional work of art is touc of a joy to toast.
As Haring once said: “Art and enjoyment is for everyone”, which reflects Absolut’s credo, as the brand has always believed that art and culture belong to everybody.
The limited edition Absolut Haring bottle will be available in stores in more than 40 countries worldwide, including Hungary from mid-October.
Update by Aggie Reiter
Rolling in Budapest 