Hungarian Product Nonprofit Ltd. – Auchan Hungary Ltd. and the Maszály – milk-processing trade held a joint press gathering namely “Buy the Homeland Products” campaign @ the Auchan French multinational retail store @ Budaörs.
This year, the two companies’ first joint action is the 2-week Hungarian product campaign beginning in March. As part of it, newspaper, leaf promotions on the spot, unique shops bringing communication indicating to customers the location of domestic products and the discounts associated with them.
Overfall, 230 manufacturers and more than 5000 goods are entitled to use one of the emblems of the Hungarian Product TM system.
Their economic importance swelled enormously by the end of last year, as their total annual sales exceeded 2650HUF billion by December last year, their manufacturers employees were a total of 50,455,000. All-in-all, closed a record year, in terms of the number of campaigns and the expansion of companies using the trademark also reflected in the fact that, compared to the results of 2020. The number of trademark users increased by nearly 30% by the end of last year. The Hungarian products are important in the current price competition. The aim is to take another step forward this year, and to improve the total turnover of the manufacturers to approach or even reach 3000HUF billion. According to this would indicate not only growth, but also the increasing financial stability of the members who exploiting the advantages inherent in the use of trademarks, can become increasingly integrated players in the Hungarian economy. About a 100 companies joined the first wave of the campaign, which ran during the coronavirus epidemic. To-day’s main goal is to improve the situation of domestic manufacturers, as was the case for the first time since in 2020 during the pandemic. The economic situation has perhaps become even more complex to-day. It was also said having carried out an online survey which had the results of 16000 individuals who participated. Finally the last year the results showed of the price is even more important for customers than before, but at the same time, for almost all consumers (96%) was important that on the shelves of retail chains having of much more option to choose from several Hungarian products. Was also highlighted that more than 230 manufacturers and more than 5000 goods are entitled to use one of the emblems of the Hungarian Product trademark system.
The economic situation has perhaps become even more complex to-day than earlier years, therefore, the Hungarian products even more important in the current price competition. The goal is to take another step forward this year, and the total turnover of our manufacturers to approach or even reach 3000HUF billion. This would indicate not only growth, but also the increasing financial stability of the members, who, exploiting the advantages inherent in the use of trademarks, can become increasingly integrated players in the Hungarian economy … emphasized Eszter Benedek – managing drector of Hungaruan Non-profit Ltd.
As a trademark user the Naszály milk production jointed stock company, with a Hungarian ownership background, has been strengthening the range of products with Hungarian trademarks for years. In order to convey the strong message of the campaign in 2023, the company is using on its brand show to the consumers on a wider scale with its slogan “Buy the native products! Protect your homeland. Is now available in the Auchan network as an “in-out” sale”. As one of the stages of the campaign, Naszály – milk-processing joint stock company appearing on the shelves of Auchan Hungary’s stores with new packaging conveying the message of the campaign … stated Attila Sallai – CEO of Naszály milk- process – joint stock company.
For almost ten years the Auchan with the non-profit organizations have been working to promote products with trademarks by highlighting their own brand range. The domestic market has always been important to them, and there is no better proof of than the high proportion of domestic products on shelves in their stores, and are still open to anyone who meets the quality requirements becoming their supplier” … told by Attila Nagy – Auchan Hungary Ltd Selection and Procurement Director.
Riport and snaps by Aggie Reiter
Rolling in Budapest 