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The Pannónia Entertainment will bring the global mania to Hungary with “The Eras Tour” concert film  shown nationwide without subtitles for a limited time in selected cinemas from November, 3. 2023.

Taylor Swift’s one of its August stops at “The Eras Tour” was made into a concert film intended for cinemas.

American Concert in Color – 2023, 168 mins. – Age limit: 12 – Director: Sam Wrench

What in 2023 was the Barbenheimer phenomenon on the film front, became Taylor Swift in the music sphere. Millions of fans around the world started raving about The Eras Tour on social media, generating an almost incomprehensible level of hype around the singer’s tour this year. Of course, the “Swifties” know and voice exactly why this is so special, i.e. why so much so that such a pop culture phenomenon emerges from the concert series as it has become. They don’t need to present the details, they are mainly targeted by the cinema opportunity, but it was almost inevitable for everyone else too not to run into Taylor Swift at least once this year on social media. But still, what exactly is this madness?

The Eras Tour biggest concert tour of Taylor’s career, covering 146 performances on 5 continents from March this year to next November, all held in different stadiums. Of course, the title suggests that he commemorates all the eras and albums of his career so far – crammed into a little more than 3 hours, 44 songs in 10 acts, each of which symbolizes 1 record. The concert film is somewhat cut, but still documents the three performances in early August, which Swift held at SoFi Stadium, built on the site of the former horse racing track, in Inglewood, Los Angeles, at the site of last year’s Super Bowl. In addition to fans, the spectacular show was enjoyed by critics as well, sales predict an opening day revenue of $37 million for the North American cinema premiere in mid-October. The director is Sam Wrench, who previously also conducted Billie Eilish’s O2 concert, which domestic viewers could also see on the big screen by Pannónia Entertainment.

The creation of the film is a fantastic story in itself, because originally, although negotiations were held with all major Hollywood studios, during the writer’s and actor’s strike, they refused the request, so Swift took control as a producer and bypassed the studio system, working directly with cinema networks and independent of the strike. he started pitching to film distributors until he was successful. The importance of its influence can also be deduced from the fact that, after the negotiations were completed, the premiere was set, several of the films close to it were given new dates. They actually ran away from him!

Along with the tour, the releases of extended and re-released albums, as well as new music videos, continued to come. As a producer, Swift also had a say in the editing of the film, essentially overseeing which songs were included, so in addition to her personal favorites, fans’ favorites will surely be part of the playtime. In addition to its cultural impact, “Swiftmania” also extended to economics and politics, giving the world a truly special event.

As for the concerts, the tickets for the screenings will probably sell out quickly, so the real fans of her should be on the lookout.

Update by Aggie Reiter