A SUCCESSFUL YEAR FOR THE GERMAN ROSSMANN DRUGSTORE IN HUNGARY – 2014.

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The company with the most dynamically developing market drugstore has already pasted its teenager years being in Hungary and became already known as a popular brand.

One of its important task of a brand is of creating the loyalty of customers.

The press and media representatives joined at the Gundel Restaurant/ Budapest were Rossmann – Hungary Managing  Director László Flórián welcomed the audience. In brief he outlined with the figures some data by saying, the Rossmann drugstore Hungarian subsidiary of the group last year increase of 8.9% in gross, revenue of 47.5 billion HUF. It has been on a steady growth path after living through the crisis years. He also added, the number of stores having 179 since 2011 increased in 2013 up to opening the 184 store. The number of staff in 2011 was 1145, in 2013 was 1201. Greater emphasis has been on the qualitative expansion … eight small stores had went through “face-lift” whereas a completely renovation was carried out and the positive enviroment was equal to the positive reception which was measured 30% of increase of sales at these stores. Developing the webshop was unique by itself in Hungary and more than 6,000 different  products  are delivered within two weekdays. The shoppers may pick up the products at their national post office, or at one of the 125 MOL petrol stations. Furthermore, launched more than two years ago the Rossmann’s Baby Program and there can be to followed the coming up different special offers. This year, the drugstore was the first to open its Maternity Club, which is chat corridor on a monthly base with an online nurse on the end. Another significant event was the installation of the FB Club, where in addition to the intense daily communication, periodic games awaited the FB fans. One of the hot shots for mainly men was of last year’s Football WC which was on the telly. At the time being more than half-a-million men played on the Rossmann’s website, figuring out the number of goals in the Toto game.

Thereafter we heard the following from Anita Varga – Rossmann – Hungary Marketing Manager, Quote: “After a long time Rossmann decided to bring to life their new image. Between September 7 till October 31 through the electronic media will be broadcasting on the domestic National TV channels, two kind of advertising videos. After having in mind the idea of advertisement, we thought the drugstore’s new image couldn’t be better than to bring a person from the Hungarian celebrity world who has a unique, reliable, caring and being cool at the same time. So we came up with choice of Attila Árpa – producer-actor who was not only pleased to accepted our invitation to be the face in our company’s new image, but also to hear about shooting the video as the third one along with his wife and daughter.

At the end of the presentation asked Rossmann Hungary Executive Director László Florián: Are they funding, supporting any institutions in Hungary?  A.: “As in the previous year, this year again the Rossmann Company will be giving Xmas gift packages at Szeged to the  ÁGOTA Foundation  (A state care and support for vulnerable young people in charitable organization.) Also supporting the  Hungarian youth  handball and water polo players with equipments and last but not least will be having for the second year to come this season the“Xmas Run”, jointly organized  with the Sport Bureau Budapest (BSI). It will be arranged on the 6th of December, 2014. „  Q.: What will be Rossmann  company’s  future plans, challenges for the year 2015 in Hungary?  A.: „Marketing… continuing TV adds …  providing, upgrading webshop service …  renewing quality of 25 stores throughout the country”.

Saying that, once again the good idea can take a lot of it and at the Rossmann Drugstore where at the shelves everybody can find affordable and high quality products without hopping over to another drugstore present in Budapest or at other city’s Rossmann store in Hungary.

One should also not forget that this is still a young company and they manage to keep their prices down, despite the unstable exchange rate. This coming Season of Fall, the Rossmann store’s shelves will be filled with their own new series of products. One which will most probably catch the ladies eyes will be namely the Rival de Loop Young products which were out on display during the press presentation and we could have a good look at the products.

The advertising campaign’s launch at the same time Rossmann Store new logo, saying

“We know what you want.”

Update and snaps by Aggie Reiter

2 responses to this post.

  1. Way cool! Some extremely valid points! I appreciate you writing this
    article plus the rest of the website is extremely good.

    Reply

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