In Hungarian homes, refrigerators, washing machines, dishwashers and air conditioners are no longer just convenience extras, but the basis of everyday operation. According to a 2025 household appliance survey covering ten European countries, 64.5 percent of respondents replaced their previous appliance due to some kind of malfunction. Haier Hungary Kft.’s renewed, direct, nationwide service network offers an answer to this very problem: The aim of the modern service structure is to make repairs simpler, more transparent and faster.
Every third Hungarian household is a single-person … The role of large household appliances has increased dramatically in recent years, especially because the structure of Hungarian households is also changing. According to the 2022 census, every third household in Hungary was single-person, meaning that more and more people live in homes where they have to replace or repair a faulty refrigerator, washing machine or cooking appliance alone.
Consumer expectations are changing in parallel … Households are not only monitoring the performance, energy consumption or price-value ratio of appliances, but also how fast and transparent they can expect to be after the purchase.
This is especially true in a market where household consumption is picking up again: according to the Central Statistical Office, in the first three quarters of 2024, actual household consumption increased by 3.2 percent and household consumption expenditure by 4.1 percent compared to the same period of the previous year.
Fast and predictable repairs are also a key issue because in many households, breakdowns still often lead to appliance replacement. According to the 2025 Smart Consumers Home Appliance Survey, which covered ten European countries, 64.5 percent of respondents replaced their previous appliance due to some kind of malfunction. This shows that the quality of the service background is not only a matter of convenience, but also a factor that influences the lifespan of the appliances and purchasing decisions.
In response to this changing market environment, a renewed, direct Haier service network began operating in Hungary on April 15, 2026. The network operates with 30 service partners, divided into regions, providing nationwide coverage for customers of the Haier and Candy brands. The aim of the new structure is to make the service processes faster, more uniform and more customer-friendly, thus allowing more appliances to remain in use for longer.
In the new system, service-related inquiries are received through a unified customer service channel. According to Haier, the more direct, nationwide service structure not only helps with faster repairs, but also strengthens trust in the brand. The goal is for service to not be a complicated, difficult-to-follow process for customers, but rather a natural part of the brand experience.
Update by Aggie Reiter
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