“Machines don’t see the world the way humans do”
At one of the most important communication awards, the Paris-based Epica Awards in the Recreation & Leisure category, Innocean Berlin’s ads, created for the Robert Capa, Correspondent exhibition that opened at the Capa Center, won a silver medal.
Capa’s name is recorded among the first and the best in the history of universal photography.
The campaign juxtaposes Robert Capa’s photographs with those created by artificial intelligence-driven image generators, showing what is produced when they are fed the description of the original photograph.
“Machines don’t see the world the way people do” – this is the main message of the campaign of the creative agency Innocean Berlin, which was created for the Robert Capa, the Correspondent exhibition that opened in the new 500 sqm exhibition space of the enter for Contemporary PhotographyIn 2008, the Hungarian State purchased the Master’s Set III series, which contains 937 enlargements made in the nineties. Along with New York and Tokyo, Budapest thus became the most important custodian of the Capa legacy. The unique exhibition presents 138 photographs from the series, many of which have become iconic, and presents the most important stages of the photographer’s life to the visitor, processed according to the themes defined by the oeuvre. (the attached photo is Capa by AI – The AI Captured Soldier). The war correspondent who visited five battlefields also created a lasting impression during his tragically short life: with his photos taken on the fronts and in the hinterlands, he created a school and renewed the work of photojournalism. He photographed the war, the battles, the soldiers in the trenches or the everyday life of the hinterland from the observer’s position of the participant, with boundless compassion. He was there with the soldiers, he was there in the middle of the events and he documented what happened in close proximity to death. With this closeness, this participation, he recreated the genre of war photography. This is what his often quoted famous saying is about: “If your pictures aren’t good enough, you weren’t close enough”. Robert Capa had a significant impact on the photojournalism profession and war photography. His pictures and work have provided and continue to inspire generations. The ethical principles he embodied and his dedication have been important pillars of the photojournalism profession ever since.
The attached photo is Capa by AI – The AI Captured Soldier.
Update by Aggie Reiter
Rolling in Budapest 