This year, things will be a little different for all due to the challenging times of COVID-19 Pandemic, yet H.E. Massimo Rustico Ambassador of Italy to Hungary arranged a special celebration within a Virtual Journey, which took place on November, 5. 2020.
Riport to the Italian Design Day … an integrated promotion project launched by the Ministry of Foreign Affairs to highlight the excellence and peculiarities of Italian design around the world. The initiative, which is at its 4th edition features over 100 events across 100 global cities, and is organised by the Italian Embassies, Consulates, Cultural Institutes together with the Italian Trade Agency (ITA).
Discription of some of the ideas which Made in Italy are known at every corner of the World … Italian Design Day 2020 was up-to-date in several perspectives. Italy came to comprehensively dominate the global design field and long led the international pack in acountless fields such as cars, fashion, interior products & furniture and last but not least food. Also describing “ Drawing the future … Automotive” … Italian cars are considered among the world’s most beautiful ones. “Design & technology” so innovative to bring about absolute jewels such surprise. The brand new FIAT 500 Full Electric Design. “Tradition of Crafting” techniques combining with innovative, modern design, state of the art technology to translate into the highest quality and resounding beauty. within Hotels, Flagship Stores, Buildings, Megayachts. The global luxury firm – theMolteni Group with more than 80 years of experience … all in the name of quality living. Dolce&Gabbana and Smeg join creative forces to create Sicily a unique project Made in Italy. The small appliances collection produced by Smeg with an unmistakable Dolce&Gabbana touch. Italy – leadership in luxury fashion with its brands continues to confirm, whether a dress, a bag, a pair of sunglasses or shoes, make the difference and will be stylish and trendy in a new definition of elegance. “Jewelry & Corals” – “Coralli e cammei” of Torre del Greco by Assocoral.
Last and not least … The ambassador of Italian Design for Hungary Architect Mario Trimarchi plays a key role in promoting Made in Italy … vast influence on urban, industrial and fashion design by turning it in a world trendsetter.
Italy has produced some of the finest design groups and companies worldwide, which are a magnet for global talents too.
Hopefully in the coming future many Hungarians will be able to personally attend live at “Made in Italy” special celebration.
© Aggie Reiter
Rolling in Budapest 