Spielwarenmesse – Wonderland of International Toy Exhibition 2020.

The Spielwarenmesse is well know by those in the international toy markets to come together at the world of toys, renowned brands, industries and game developers be present between January, 29. – February, 2. 2020 at the annual Toy Fair in Nuremberg – Germany.

Likewise this year at the world’s largest  international toys and games exhibition at Spielwarenmesse, featuring world-leading game manufacturers and distributors, revealed that environmental awareness is increasingly appearing in the gaming industry, bringing digital or cinematic figures to life, and classical or application-based board games will continue to grow. At the gigantic Nuremberg Exhibition, the biggest dealers were already choosing products for the next Xmas season.

As the largest children’s toy webshop in Hungary, the experts at jateknet.hu have found that the experience of unpacking is still in focus, and interactive plush and robots are gaining ground, so they are focusing on their 2020 offering accordingly.

Providing a good reflection of the current market, the 3 trends “Toys for Future” (products made from organic or recycled materials), “Digital goes Physical” (content and stars that children are familiar with in the digital world), and “Be You!”, were well received by trade visitors and exhibitors in this year’s exhibition. The focus of the fair was on connecting digital and traditional toys and environmental awareness. The sustainability trend in the toy industry is evident in plant-based plastics, paper, wooden toys and packaging.  The jateknet.hu webshop, for example, reuses large boxes of toys – purchased from suppliers – by forwarding them to customers who order a variety of products.

Gergely Őri, manager of jateknet.hu webshop, said: “The unpacking experience remains one of the leading trends this year when either the player unpacks the toy or the toy itself „pops out” of its box. Thousands of novelties are expected in the spring offering, including exciting toys where the need to unscrew balls from a machine and get the surprises from the balls, or cut the toy itself out of a hard jelly-like material.” Molded materials also play an important role, such as slimes, but they are no longer part of the process of making them (which has burst into public awareness), but rather as part of other games.

The proliferation of interactive plush and robot items are undeniable, primarily due to the new generation’s changed lifestyle and play habits. One might think that in today’s digitalisation environment (online and mobile games, e-sports) it is becoming increasingly difficult to get kids to play physical games. Experience has, however, shown that board games are flourishing – for example, Monopoly is 85 years old –  that most popular retro toys are „remodeling” or adapting and adding mobile apps and applications, but physical display from digital is also a popular trend, such as Fortnite video game toy-figures.

The experience of the exhibition has confirmed  that the heros of the major manufacturers are always determined by the actual new films, cartoons and video games that appear in the given year.  Parents must be aware and prepared in advance because most of the new and trendy children’s toys are  already and will be added to the web store’s offer.

Update Aggie Reiter

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