Women’s Management Club of MVÜK (Business Association of Hungarian Business Managers) held their press gathering at the Haris Park – Budapest, whereas invitated guest spoked about female and male experiences in the field of senior managers. During the presentation showing the boards of statistical numbers concerning the research results on this topic.
“To do or not to do, i.e. should the characteristics of being a manager be changed?” In October 2023, the Women’s Management Club of the Business Association of Hungarian Business Managers conducted a gap-filling, non-representative research under the title, which assessed the strengths, challenges, competences, areas to be developed, and stereotypes related to female leadership in small and medium-sized companies operating in Hungary. The research was carried out with the support of OPTEN, the Women’s Management Club of MVÜK (Business Association of Hungarian Business Managers), and the managers of its member companies.
During the survey, 221 questions were answered by senior managers. The results highlighted, among other things, that there is still work to be done, because the numbers regarding the proportion of female managers and equality in the labor market have hardly changed since the research carried out two years earlier.
In a netshell: A quote from the presentation: “Q”: How to achieve your business goals with marketing, communication and knowledge management tools?
“A”: Our messages really reach their destination, when they really make sense, if we formulate them consciously and conscientiously and deliver them using the appropriate communication channels. If our messages are about how we can add value to the professional and business lives of others, then those who read or hear them will instinctively or intentionally return again and again and connect with those who will benefit from their knowledge and experience.
Riport and snap by Aggie Reiter
Rolling in Budapest 