DAY1 – “SIRHA” INTERNATIONAL EXHIBITION – HUNGEXPO – BUDAPEST

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Between Monday, March, 10  to  Wednesday, March, 12., among all the current gastronomic trends, the latest solutions for the food and the culinary delights are  awaiting the visitors at the SIRHA International Exhibition from 10 a.m. – 5 p.m. at the Hungexpo  – District X., 10.  Albertirsai Road – Budapest.

Visitors are welcomed throughout 10,000 square meters, with more than 250 exhibitors to see from 15 countries.

On the first day around 4000 trade visitors turned up at SIRHA, including at the flagship professional partner METRO Trading Ltd. (There are 13 Metro Trading wholesale  stores which spread across from North-to-South, from East-to -West in Hungary at: Budakalász,  Budaőrs, Debrecen, Ferencváros, Győr, Kecskemét, Kelet-Pest, Miskolc,Niregyháza, Szeged, Pécs, Szombathely, Székesfehérvár.

This was the debut for Hungary to be as a part of SIRHA, the new international forum for food and trade fair. The exhibition was officially opened at the AMC booth by Sándor Fazekas, Minister for Rural Development. He welcomed the outstanding international career of the SIRHA exhibition and was pleased to see its debut here in Hungary. The minister added, here is a perfect venue in providing the option for local and entrepreneurs products to be met by local and international markets.

Mr. Imre Horváth – CEO METRO Trading Ltd. said: Quote: “The year 2014 is an extraordinary year in the life of Metro Trading Ltd. It is the year of renewal and celebration. On the International fields Metro is already 50 years of age, and in Hungary represents the range of products for over two decades, and reliable on the market. The year 2014 is also the anniversary int he life of the Metro – Hungary, an important part to its image update, which was named as You & Metro. During the past days, within our new communication campaign we focused more-and-more on our customers and partners. Our goal is in their success!” Later a shot video was presented shotted at the Metro Trading Ltd. showing the variety of food, drinks and dedicates to be shopped at the  a wholesale storehouse. After the official opening Imre Horváth – CEO METRO Trading Ltd., together with Dr. Sándor Fazekas, Minister for Rural Development and Gábor Ganczer – CEO – HUNGEXPO Ltd visited a number of key exhibitors, including professional partners.

The gastronomic extravaganza already right on the first day attracted thousands of visitors to the booths where at the Metro booth. Tomorrow will hold an even more exciting technical program, workshops and cooking class awaiting for the new and hopefully, a large number of returning guests will spend time in rolling by the to see the goods available at the METRO wholesale store.

At the METRO many foods are available all-year-around… just mentioning some … Ireland is representing its heavenly Irish Cheddar cheese in three flavors: Cheddar County, Cheddar Traditional, Cheddar herb cheese.  Sea Food  – on the rocks! Scallops! …  one of the World’s healthiest foods are the Scallops, delicately mild sweet flavor are enjoyed by even those who are not particularly fond of fish or other shellfish. Did you know that the scallops grow in shells, and the shell is the symbol of UK’s BP.

Not just the scallops but sea-food in fresh and at frozen form are available at the METRO Trading Ltd. … but for those who prefer meat instead of fish here is a word or two about the 28 day dry aging – vacuum packed product – traditional Irish beef breeds (Angus, Hereford) – these are 30 months of age slaughter animals – perfect for meat marbling, resulting in a unique taste experience … Manufacturer: Kettyle Irish Foods. Also the natural breeding technology – Thanks to the diverse flora –  meat of modern sheep breeds (Suffolk, Chairolais, Texel, …) – the animals for slaughter at the age of 40 to 45 days, mainly breast-feeding animals, harmonious meat: fat ratio (fat content below 10%) – no tallowy. Produced by the Kapos Tenor Ltd.

Last but not least here is a  little teaser whilst being at the SIRHA,  to stop by these other superb exhibitors and taste their selection of wonderful food, wines and the amazing taste of Italian coffee and ice-creams.

Mihály Mezei, the owner of wineries and champagne factory stands at the surroundings area of Tibolddaróc and Bükkalja. It is his family owned winery. These wines are rich, slightly mineral aroma. Have a small current, plum and spices. On the palate it is rich, warm, mellow and easy to drink. Cannot be missed to taste on the spot the semi-sweet red Cuveé ... which is a special composition of Cabernet Sauvignon and Portuguese. Sufficiently concentrated, very well-made wine.

Fourteen different in „heavy” taste and brew of beers are awaiting on the tap from the Czech Republic at the MAGISTR booth … as their slogan says: „It’s time to cognize a mistery”.

Coffee lovers , here you go … The Caffé Perté Company has been present on the Hungarian market since 1996. The basic company exists in Modena, Italy and was founded in 1974.  The Perté caffè opened their coffee roasting plant of European standard at  Budaörs – Hungary in 2002. The company produces 5 different types of coffee with and without caffeine using the most modern technology, based on old Italian family recipes. Try it when your rolling by the booths, surely you will find a little Italy in the taste. At the Caffé Perté booth a selection of sparkling wines are out on display.

Update and snaps by Aggie Reiter

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