As many may know, HBO Max streams must-see series, hit movies, exclusive originals, family favorites, live sports, and up-to-date breaking news.
Many’s favorite streaming service is returning to its HBO roots and will focus more on HBO’s own series and Warner Bros. blockbuster films.
Finally, on the 9th of July it happened worldwide, including in Hungary. The former max.com now redirects users to hbomax.com. On the upper left corner of HBO Max screen a minimal redesign had been made within a visible logo … simple is that.
As is known, in Hungary, the platform previously known as HBO GO changed its name in March 2021 and became HBO Max. Then in May 2024, another name change came, and Max remained. You would think: you can’t rebrand something so many times, especially back to its previous state, but Warner announced in May this year: the previous name will return, and the platform’s subscribers will be able to encounter the HBO Max brand again during the summertime.
The return of HBO Max makes the platform home to cult series such as Friends and The Walking Dead alongside prestigious entertainment brands: HBO, Warner Bros., Max Originals, DC, Harry Potter, A24 Films – while offering the most unique stories, premium drama series, films, and documentaries from around the world.
The rebranding reflects a broader strategic shift in the streaming market. While other services try to compete with quantity of content, HBO Max consciously emphasizes quality, responding to the fact that consumers are no longer looking for more content, but a really better content.
Update by Aggie Reiter
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