Herald News – HBO Max kicks off this year with home entertainment in Hungary.

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The press presentation was held at the ETELE cinema complex in Budapest by Ádám Pinczés-Pressing – PR Manager, HBO Max EMEA: HBO Hungary. The topics were about: HBO Max 2022 Year Evaluation – Toplists – This Year’s Plans – Important Announcements, followed by the first episode of “The Last of Us” screening (90 minutes)

Over the course of the past year, Hungarian HBO has gone through enormous changes … March 8, the previous HBO Go became HBO Max, which not only made the interface much more user-friendly – since 4K movies have arrived, and can also created 5 different accounts – but subscribers received much more content than before. In 2022, the number of subscribers were above 30%, and that of registrants was 40%. The Dragons captured viewers everywhere in Amsterdam. After Poland, Hungary took the second place with HBO region subscribers. The Informant received more attention than the Batman. HBO and Max were also great success even though without the cinema release. Continued with this years plans … HBO Max is preparing for huge changes again this year … the 1st of January the Warner Bros. Discovery channel is expanding its “family” to include CNN, TLC, Discovery and EUROSPORT. The latter is important because EUROSPORT, and thus WB, acquired the right to broadcast the Summer Olympic Games. What is expected in 2023 …The first quarter will also be rich in films and series: Last of us, Perry Mason, White House Plumbers and the next season of Succession will be shown. True Detective is also coming with a new season, an exciting crime drama starring Jodie Foster, but we can also see Love & Death starring Elizabeth Olsen. Last but not least, the Hungarian reality show A Híd (The Bridge), which was filmed in Romania in the summer, will be presented. This is HBOMax’s first reality show. Beside new content to Cinematrix, Discovery and HGTV for crime adventures folks at the ID TV, new TRUECRIME series are coming. It was an adventurous year for Hungarian HBO, as HBO Go became HBO Max, and the developments are not over yet: the interface will be transformed this year. HBO Max now will include, among others, Discovery, Animal Planet, TLC and the Olympic Games. According to plans, Discovery+ and HBOMax will begin to be merged this year. In America, this process already started this year, but in Hungary it is not expected until 2024. At the press conference was also said that they are also planning to stream sports broadcasts. At the press gathering was on screen the list the most watched films and series in the year 2022, including the Hungarian-produced series The Informer, which was shown on the site for only 3 months. By-the-way, the Besúgó (Informer) on Skyshowtime will be coming later on this year. The most watched movies on HBO Max 2022: Dune Batman Legendary Animals and Their Observation: Dumbledore’s Secrets The lost city House of Gucci Uncharted Elvis Matrix: Resurrections Venom 2. Happy father The most watched series on HBO Max House of dragons The informer Game of Thrones Euphoria Rick and Morty The Handmaid’s Tale Last step Brainiacs Friends White lotus HBO Max is here, but what about HBO GO and HBO NOW? HBO Max is a stand-alone streaming platform that bundles all of HBO together with even more TV favorites, blockbuster movies, and new Max Originals for everyone in the family to enjoy. Stream Friends, Looney Tunes Cartoons, Wonder Woman, the Studio Ghibli collection, and  a bunch of more to come. HBO Max is a brand new streaming experience, including an online video library that brings the hottest titles from Warner Bros., HBO, DC and Cartoon Network. From now on together for the first time … one place … all in one! Prior to the press conference, the invitees to the ETELE cinema were welcomed with delicious snacks with titles related to the latest HBO series The Last of Us which was screened afterwoods … it was a nice gesture from the organizers, since it would have had been difficult with empty tummy for people to experience when they would have become hungry. Then the first part of the The Last of Us latest series were there to watch by the media representatives. 

Riport and snaps by Aggie Reiter

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