Varga Winery wants to “kick the door” with fruity champagne … for the coming New Year!
The consumption patterns are changing at the Varga Winery in Badacsonyörs, which sells 14 million bottles of wine annually in Hungary, now produces not only wines but also premium sparkling wines. The result of years of experience and experimentation is the Fresh Golden Plate Extra Dry fruity sparkling family, which is one of the most popular varieties of recent years, Irsai Oliver and the popular Pinot Noir rose, as well as a blend, called cuvée. With its fruity sparkling wine, the winery wants to start new consumption habits following the trend of fresh fruit that has been proven for wines.
In contrast to wine consumption, champagne is still seasonal and is mainly associated with the end of the year. In Hungary, about 20 million bottles of champagne are consumed annually for approx. half are for the last two months of the year.
Varga Winery has launched its Fresh Golden Cut with its fruity sparkling product line for the season holiday, all three of which are extra dry. As they say … this is the time when trade is welcoming new sparkling wines. Due primarily to the New Year’s Eve tradition, half of their annual sales are concentrated in the last two months of the year.
Varga Winery Release
Update Aggie Reiter
Rolling in Budapest 